Quantcast
Channel: brands – Leveraging Ideas
Browsing all 40 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Why Banana Republic’s Website Sucks

I have been thinking a lot about how particular demographics use brands as a means for self-actualization and identity. Today I was with my sister at new outdoor fashion mall in Connecticut doing some...

View Article



Identity Through Brands

More articles discussing the role brands and consumer products play in self-identity and personal branding… In The Only Sweater a Mom and Analyst Could Love, author Matthew Weiner describes the...

View Article

Sam Huleatt’s Beautiful and Bold 2008 Predictions

In no particular order: It still looks, feels and tastes like 2007. [Brilliant Post] The domain real-estate business is going to blow up. Thrice this week I heard someone describe a business model...

View Article

Image may be NSFW.
Clik here to view.

A Key Difference Between Worlds

I’ve recently been wondering whether or not virtual worlds will replace social networks as the social environment of choice over the next few years. At this point, based on directionality and trends,...

View Article

There’s Something Happening Here…

Interesting stuff happening in the interactive space! Brand Architect reports via the Wall Street Journal that, “In an unusual arrangement, which began Jan. 1, (Nokia) has hired Wieden + Kennedy, an...

View Article


Image may be NSFW.
Clik here to view.

Poor Form From Startups: “The Take-Back�

Someone is holding the Twitter handle “Geico� for ransom. While this is an anomaly, it highlights an important issue and increasingly common occurrence that I strongly oppose: Certain web...

View Article

Image may be NSFW.
Clik here to view.

Business Idea: Amateur Produced Commercials

Several months ago an amateur commercial originally created by a student for the iPod touch was picked up by Apple and run in major television spots. I think we are in an age where amateur content is...

View Article

Image may be NSFW.
Clik here to view.

Should You Become Friends with a Brand?

The relationship of brands within and among social media communities is still in flux. Facebook is one of the first new media companies to attempt to embrace brands outside the context of...

View Article


Image may be NSFW.
Clik here to view.

The Resurrection of Starbucks

  It’s been a while since I wrote about brand reputation optimization, a term I coined last year. However, Starbucks has recently been facing a storm of controversy and I believe how it is handling the...

View Article


Image may be NSFW.
Clik here to view.

Update: I Got Kicked Off Facebook

Just an update for RSS readers becasue many have inquired what happened that resulted in my Facebook Account being deleted. Nick O’Neill has a post at AllFacebook explaining what happened. I have been...

View Article

Image may be NSFW.
Clik here to view.

Drivers of Technology Valuation Multiples

Interesting graphic from a write up by Blackstone on what is driving high p/e ratios for public technology companies   The post Drivers of Technology Valuation Multiples appeared first on Leveraging...

View Article

Image may be NSFW.
Clik here to view.

Amazing TNT Belgium Launch

The post Amazing TNT Belgium Launch appeared first on Leveraging Ideas.

View Article

Image may be NSFW.
Clik here to view.

Uncle Drew Pepsi AdverContent

I love these examples of content and advertising blending together. This is awesome. The post Uncle Drew Pepsi AdverContent appeared first on Leveraging Ideas.

View Article


Image may be NSFW.
Clik here to view.

Google Search-As-You-Type Advertising Could Be Huge

I think this is a major opportunity for Google and I’m surprised it hasn’t gotten more press/chatter. If done correctly it could be a real premium offering for Google and a great experience for...

View Article

Image may be NSFW.
Clik here to view.

Ad:Tech NY Conference to Highlight Expanded Startup Contest

Some exciting news for media and advertising startups! – The ad:tech conference has expanded its Startup Spotlight Series and will be running a much larger contest at this year’s New York City...

View Article


Image may be NSFW.
Clik here to view.

Lululemon Founders Launch Whil

  Chip and Shannon Wilson, founders of Lululemon are launching a new “company” around meditation called Whil [Our approach is] pretty minimalist compared to how people usually think of meditating. You...

View Article

Image may be NSFW.
Clik here to view.

Tough Workouts Revitalize Mindset of Top Football Coach

From a Wall Street Journal article this weekend on Sean Payton’s (New Orleans Saint’s head coach) love for the anonymity and intensity of CrossFit workouts: Payton became immersed in CrossFit last...

View Article


Image may be NSFW.
Clik here to view.

What It Feels Like to be CEO of a Startup

What does it feel like to be CEO of a startup? Paul DeJoe answered this question on Quora. His response quickly became one of the most popular answers of all time. I wanted to resurface Paul’s answer,...

View Article

Image may be NSFW.
Clik here to view.

Startups as a Career

I’ve been reading a lot of opinions that there are “too many” startups right now. To many investors. I tend to agree. That said, I was thinking the other night about a contrarian view point. Facts:...

View Article

Image may be NSFW.
Clik here to view.

Are We Better Informed Than Ever Before?

  I watched a recent Stocks and Scotch video featuring Howard Lindzon, Felix Salmon, Henry Blodget and two others discussing the future of media. One of Henry’s comments stuck out to me: “we are...

View Article
Browsing all 40 articles
Browse latest View live




Latest Images